THE CASE STUDY OF BACKGROUND COLORS FOR ORGANIC RICE PRODUCTION MEDIA

Supannika Yongsue¹* and Kamron Yongsue²

¹ Department of Digital Media Technology, Faculty of Mass Communication Technology, Rajamangala University of Technology Thanyaburi, Pathum Thani 12110, Thailand

² Department of Television and Radio Broadcasting Technology, Faculty of Mass Communication Technology, Rajamangala University of Technology Thanyaburi, Pathum Thani 12110, Thailand

*Corresponding author: Supannika Yongsue, supannika@rmutt.ac.th

Keywords: Background colors, Organic rice production media, Emoticon

Poster presentation video: https://youtu.be/jOo0b6G5mAY

This study aims to investigate the effect of interface background colors for organic rice production media. The study group consisted of 50 Thai students at Digital media department of Rajamangala University of Technology Thanyaburi. The background colors were selected from color wheel in Adobe Illust rator to design the media: red, blue, yellow, green, orange, purple, amber, vermilion, magenta, violet, teal and chartreuse. Three expertise of media production were assessed the content, design, and user interface before asking the study group to assess the media. The media consisted of 9 parts to complete the organic rice production (from planting to harvesting) totally 13 minutes length. The media asses sment was used an emoticon (😊= satisfied, 😐= neutral, ☹ = dissatisfied) to show the preference of media. The result suggested the cool tone color was showed the most satisfied such as green, bluish green, greenish yellow etc. The participant opinion was to suggest for background colors used in rice production media that it should be desaturated to have comfortable while they are watching the media.